What’s the leading search engine in China? If you said Google, you’re showing your Western bias. It’s actually Baidu.com, whose stock debuted on the Nasdaq exchange on August 5, raising some $87 million for the startup.
Companies like Baidu are now riding a wave of investor expectations that Internet searching will become a big business in China–and that local search companies may understand how to reach Chinese consumers better than outsiders like Google.
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