The new wave of blogging took off earlier this year. In the past, a few pioneers of the form stood out, but now huge communities of bloggers are springing up around the country, with many of them promoting one another’s online offerings, books, music or, as in Mu Mu’s case, a running, highly ironic commentary about sexuality, intellect and political identity.
“The new bloggers are talking back to authority, but in a humorous way,” said Xiao Qiang, director of the China Internet Project at the University of California, Berkeley. “People have often said you can say anything you want in China around the dinner table, but not in public. Now the blogs have become the dinner table, and that is new.
“The content is often political, but not directly political, in the sense that you are not advocating anything, but at the same time you are undermining the ideological basis of power.”