Viacom testing limits of youth TV in China – David Barboza

From The International Herald Tribune:

When Nickelodeon’s popular children’s program “The Kids’ Choice Awards” came to China last month, the producers were required to make some serious modifications.

There would be no voting on favorite burp. Nor would children judge which movie character was the best at breaking wind.

There was, however, sliming, a highlight of the U.S. version of the show, which involves dumping, squirting and otherwise propelling green gooey stuff at people. And grown-ups were repeatedly whacked by children – with balloon bats, of course – just to give the Chinese a taste of the freedoms afforded to children in the United States.

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