Shanghai Daily via the China Daily website (link):
Lei Feng is no longer a hero only in real life. He is also the hero of an online video game. To do good deeds, as many as you can, is the trick for passing each level in the online game starring Lei Feng, the Nanfang City Daily said.
The game, so-called “Learn from Lei Feng,” has become very popular among many Guangzhou students as of recent. Hard work, a plain life and willingness to help others are the game’s themes, which is very different from most other online games.
“For beginners, sewing and mending socks is the only way to increase experience and to upgrade,” said Jiao Jian, a six-grade pupil in Yuexiu District, quoted by the newspaper…He added that many of his classmates also loved playing the game, because it is different from the online games they normally played. While playing they learn many things about Lei Feng firsthand.
…players advance, by helping on construction sites, talking to party leaders … all sorts of mundane crap. The ultimate goal is a copy of the Chairman’s collected works.
Since his death March 5, has been known as “Learn from Lei Feng Day,” when people all chip in to do good in the community, just like the legend himself.
The last time the Party trotted him out was after the Tiananmen Square uprising. You can imagine what a morale boost that was.