From Beijing Review (link):
You have to hand it to Google; it knows how to make a big splash. When the doyen of search engines came to town to reinvent itself, no expense was spared. Booking the banquet hall of Beijing’s most famous five-star hotel, cramming it full of the cream of the IT world and a gaggle of journalists from 170 news agencies, there was a buzz in the air about an important announcement on April 12.
It came when Google CEO Eric Schmidt pieced together a jigsaw puzzle to reveal the name of the Internet search leader’s new Chinese venture–Gu Ge.
The Chinese rebranding of Google’s services means “harvest song” and is intended to convey “the sense of a fruitful and productive search experience, in a poetic Chinese way.” Whether it does that or not, Google is also intent on using China to establish a research center in Beijing, which expects to hire up to 150 Chinese engineers by the middle of this year and become Google’s biggest technical center outside the United States.
See also Searching for Supremacy by Jing Xiaolei
