Winemakers to Uncork Demand in China – Sylvia Hui

From AP via the Washington Post (link):

Victor Dejesus, a Spanish winemaker, is eager to sell his wines in China, but he found he may have a problem.

“China is a very big market, of course, but they’re less sophisticated,” he said. “I was in Shanghai, and I had too many mixtures of with 7-Up there,” he added, referring to the common Chinese practice of selling mixed with soda.

Dejesus was one of more than 500 winemakers from 28 nations at the Vinexpo Asia-Pacific wine convention, a yearly traveling convention organized by France’s Bordeaux Chamber of Commerce and Industry, which kicked off in Hong Kong on Tuesday.

Many at the annual three-day expo were looking for ways to capitalize on China’s budding taste for quality foreign wines.

See also a paid survey by Research And Markets “Wine in China: A Market Analysis” (link); – The Age’s “Resources to wine – China gulps it down” (link)



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