From Asia Times:
Redressing the country’s cultural deficit is not a problem Chinese officials are intent on leaving on the back burner while laboring to appease global fears of China’s increasing trade might. On the contrary, the rise of what are domestically described as “cultural industries” is seen by Beijing as the next step along a path marking the country’s transformation from developing nation to world power.
With Beijing due to host the 2008 Summer Olympic Games, the next few years are being perceived as an opportunity for the country to show that it is more than just the world’s largest manufacturing workshop.
“It is high time to make ourselves better understood by the world’s people,” said Du Ruiqing, a scholar from Xian International Studies University. [Full Text]