Chinese Brands Seek Protection Overseas – Geoff Nairn

tvwithflag_tn.jpg From

More about piracy. But this time its Chinese companies that are concerned about protecting their brands. Chinese exports to the world market totaled $94bn just in the last month, making the need for one of the largest challenges facing Chinese manufacturers.

So argues, not disinterestedly, US law firm Sughrue Mion which recently co-sponsored an international trademark forum in Beijing designed to raise awareness of IPR issues among Chinese exporters seeking to protect their brands overseas.

The goal of the event was to help Chinese brand owners build stronger brands, and to learn how to register trademarks and resolve IPR disputes in foreign jurisdictions. The event attracted over 180 attendees including representatives from brand-name manufacturers like Lenovo , Bosun Tools Group and Konka Group . The latter is China’s leading domestic TV supplier but it now placing a lot more emphasis on branding and export markets in a bid to differentiate itself from the hundreds of no-name domestic manufacturers that crowd the market. [Full Text]


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