In the run-up to Mid-Autumn Festival, today, the war for mooncake sales is heating up in stores and restaurants. Meanwhile, a discount mooncake market is booming on the Internet, with the number of related posts hitting 551 on a Beijing sub-BBS alone.
One advertiser surnamed Wu said, “Mid-Autumn Festival is synonymous with mooncakes, which symbolizes the really close relationships between customers, colleagues, friends and family. “Mooncakes are more a symbol of the Mid-Autumn Festival than something to eat. A few bites are enough to taste the tradition.” [Full Text]
[Image of H√§agen-Dazs mooncakes via Shanghaiist]