Savvy Mooncake Sellers Make Big Use of the Internet – Xinhua

From Xinhua via Shanghai Daily:

In the run-up to Mid-Autumn Festival, today, the war for mooncake sales is heating up in stores and restaurants. Meanwhile, a discount mooncake market is booming on the Internet, with the number of related posts hitting 551 on a Beijing sub-BBS alone.

One advertiser surnamed Wu said, “Mid-Autumn Festival is synonymous with mooncakes, which symbolizes the really close relationships between customers, colleagues, friends and family. “Mooncakes are more a symbol of the Mid-Autumn Festival than something to eat. A few bites are enough to taste the tradition.” [Full Text]

[Image of Häagen-Dazs mooncakes via Shanghaiist]

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