In Reversal, Toy Makers Target China – Elaine Kurtenbach

From AP, via BusinessWeek:

For 24 years, toy maker Yoshiritsu has resisted the pull to move to lower-cost China, sticking it out in more costly Japan to meet the exacting demands of its picky customers.

But that strategy may be starting to pay off in a new market: China itself.

“We came to see what the market is like,” said Hideyuki Noguchi, sales manager for Yoshiritsu, while demonstrating his LaQ brand blocks at the recent Shanghai Toy Fair. “So far, the reaction is good,” he said, citing a number of inquiries. It was the company’s first time at the annual fair, where were looking to sell license rights or products to the booming Chinese market. [Full Text]


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