Millions of young Chinese are embracing the Internet as a discreet space for their thoughts and emotions, according to a survey of Chinese and American youth released today by IAC, which operates businesses in sectors being transformed by the Internet, and JWT, the fourth largest advertising agency network in the world.
The findings show how readily young Chinese are taking to the Internet and its possibilities-for example, almost five times as many Chinese as American respondents said they have a parallel life online (61 percent vs. 13 percent). And while fewer than half of the 1,079 American respondents agreed that “I live some of my life online” (42 percent), a sizable majority of the 1,104 Chinese respondents agreed with the statement (86 percent). The two random online surveys polled 16- to 25-year-olds.
The “Young Digital Mavens” study aimed to explore how attitudes toward digital technology are changing among Chinese and American youth at a time when people are spending less time with traditional media and more with interactive technology. China’s ballooning online population, estimated at 137 million, is now second only to that of the U.S. (165-210 million Americans, according to a July 2007 report from the Pew Internet & American Life Project). [Full Text]