From ABC News :
China’s increasing wealth and love affair with Western products has spilled over into the realm of fashion and beauty, and many Chinese women are paying a very high price for it:
Ah Jiao and Xiao Xue are undergoing weekly treatments to whiten their skin.
The fee is about $250 — an average monthly salary — but worth every penny in their quest for that beautiful look. The “look” is a Western one they constantly see on their television screens, towering big city billboards and in countless fashion magazines.
Fashion magazine editor Hong Huang said, “Chinese women are going completely ga-ga over fixing their face, fixing their breasts, fixing their legs…”
Hung Huang says whiter, thinner and taller represent the new standard of beauty here, and many will go to extraordinary lengths to achieve it, believing that good looks will lead to better jobs and more opportunities in life.