China’s Geely Challenge: High Hopes, Hard Reality

From AP:

Chinese tycoon Li Shufu’s car company Geely has a knack for giving its vehicles oddball names: Gleagle, King Kong, Englon.

Not as memorable for buyers of the King Kong and its stablemates is a standard of quality that’s so-so even by the Chinese auto industry’s standards.

Zhejiang Geely Holding Co.’s $1.8 billion acquisition of Sweden’s iconic Volvo Cars from Ford Motor Co. could offer a shortcut to recognition and better quality for Li’s auto empire. But there are growing doubts over the odds for success for a deal that in China is likened to a “snake swallowing an elephant.”

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