Audi Looks to China for Sales Records as Price War Brews

From The Local:

Audi is targeting sales of “more than 200,000 units in 2010” in China and “around 300,000 in 2012,” sales chief Peter Schwarzenbauer told a telephone news conference.

Last year, Audi sold 159,000 vehicles in China, where VW is firmly implanted, a figure that represented 17 percent of all deliveries.

Now the biggest car market in the world, China has been good to German luxury car makers but a price war might be on the horizon there.

Echoing comments made by Daimler, Audi said that “some manufacturers have started more aggressive pricing in China.”

August 2, 2010, 3:18 PM
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