What’s Next For Next Media Animation?

Popular for its satirical computer-generated animations of daily news, Taiwan-based Next Media Animation (NMA) tells fans what it’s like behind the scenes in the largest motion capture studios in Asia.  On her blog, Emily Wu, a senior production manager at NMA, explains that adopting faster technology is key to the company’s future success:

We are working on a non-linear pipeline that will allow more collaboration and cut down rendering time drastically. At the moment, every 30 seconds of animation takes just 1.5 hours to produce. We need this to be even faster. The dream setup is one which we are working with ultra lightning-fast production and rendering capabilities so we can churn out 30 seconds in just 30 minutes. This means we can be animating and reconstructing the news as the events develop.

Our founder Jimmy Lai believes that animation is the future of news. To keep up with each breaking news of the day, we need as much hardware, software, creativity and expertise as we can to make this possible. We have come a long way since NMA first began operation in 2009, as we are now seeing more television broadcasters utilizing this medium to explain news as part of their evening broadcast.[Source]

Check out NMA’s video on Chen Guangcheng:  [youtube]http://www.youtube.com/watch?v=9LJ2IXuqq8c[/youtube]

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