From the Wall Street Journal:
China’s cola wars just got a little…confusing.
In most countries, the major rival colas are delineated by color: Coca-Cola Co.’s can is red, while that of PepsiCo Inc. is blue. But in China, Pepsi has departed from tradition and launched a red can as part of a new marketing campaign. Pepsi officials say they made the move to support China’s national sports team, coordinating the design of Pepsi’s can with the color of China’s national flag….[Full Text]
[Image: Pepsi’s new red cola can for the China market, next to Coca-Cola’s red cola can, via WSJ]
