Sophia Cao

Sophia Cao is an undergraduate business student at Baruch College in New York. She is interested in Chinese culture and contemporary art, with a particular emphasis on multimedia.

In China, a Moon Cake Makeover – Maureen Fan

The Washington Post: Workers strung red lanterns and spruced up parks across the city for Tuesday night’s celebration of the Mid-Autumn Festival, which for centuries has marked the end of harvest and the time in the lunar calendar when the moon is at its brightest. It is a time for family reunions, for moon-gazing and […]

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Gun-Toting Ballerinas Launch Beijing Arts Complex – Jonathan Watts

From Guardian Unlimited: Ballerinas with machine guns will grace the stage for the first performance at China National Grand Theatre, when the spectacular arts complex opens its doors on Tuesday. The Red Detachment of Women(Á∫¢Ëâ≤®òÂ≠êÂÜõ) ballet is one of seven shows that will be put on during a trial of the silver, egg-shaped building designed […]

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The Key to Successful Branding in China – Shaun Rein

From BusinessWeek: Many marketers complain that the Chinese are not brand-loyal. Consumers in China, they moan, will latch onto a new brand one day only to discard it in favor of a competitor the next. Exasperated marketers argue that confronted with such mercenary consumption patterns, they cannot understand their core markets. While there is some […]

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Video: A Slice of Life in Rural Tibet

Shanghaiist posted a short video via Explore.org illustrating the life in rural Tibet: We love this short video of the sights and sounds of rural Tibet. No narration, no subtitles, just powerful imagery. And oh, it makes us realise how in need of a holiday we really are. From Explore.org, a “philanthropic multimedia project of […]

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Savvy Mooncake Sellers Make Big Use of the Internet – Xinhua

From Xinhua via Shanghai Daily: In the run-up to Mid-Autumn Festival, today, the war for mooncake sales is heating up in stores and restaurants. Meanwhile, a discount mooncake market is booming on the Internet, with the number of related posts hitting 551 on a Beijing sub-BBS alone. One advertiser surnamed Wu said, “Mid-Autumn Festival is […]

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