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Olympic Marketing: How Did Sportswear Brands Do?

From the Shanghaiist blog: China’s biggest sports apparel brand had the biggest marketing coup of the games—its founder, Li Ning, carrying the Olympic flame on a three-minute slow-motion run to the top of the Bird’s...

Adidas Ad Campaign Invokes Chinese Nationalism

From the Wall Street Journal: Sportswear giant Adidas has spent three years developing the concept behind its Olympics television commercials. But most viewers won’t see the spots on the tube. Adidas’s Olympics...

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