Shoe Factory Strikes Spread To Jiangxi (Updated)
Jonathan Kaiman at The Guardian reports that the ongoing Yue Yuen Industrial (Holdings)...
Adidas
Greenpeace Report Links Western Firms to Chinese River Polluters
Greenpeace has released the results of an investigation into water pollution by Chinese textile plants, and is pressuring Western brands such as Nike and Adidas to push for change. From The Guardian: In their one-year...
Olympic Marketing: How Did Sportswear Brands Do?
From the Shanghaiist blog: China’s biggest sports apparel brand had the biggest marketing coup of the games—its founder, Li Ning, carrying the Olympic flame on a three-minute slow-motion run to the top of the Bird’s...
Adidas CEO Says China to Become Second-Most Important Market in 2009
From Forbes: Adidas AG. expects China to become its second-most important market from next year, chief executive Herbert Hainer told Stuttgarter Nachrichten. ‘I also expect that we will reach more than 1 billion euros...
Adidas Ad Campaign Invokes Chinese Nationalism
From the Wall Street Journal: Sportswear giant Adidas has spent three years developing the concept behind its Olympics television commercials. But most viewers won’t see the spots on the tube. Adidas’s Olympics...
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