Child Labor Alleged at Factory

An investigation by RFA found that underage Uighur workers are being employed by the Taiwanese-owned Longfa Shoe Factory, which supplies shoes for Nike: While the legal working age in China is 16, Nike’s code of conduct states...

Olympic Marketing: How Did Sportswear Brands Do?

From the Shanghaiist blog: China’s biggest sports apparel brand had the biggest marketing coup of the games—its founder, Li Ning, carrying the Olympic flame on a three-minute slow-motion run to the top of the Bird’s...

Nike Sees ‘Gaps’ in China Labour Laws

From Financial Times : Workers at Nike ’s contract factories in China do not enjoy the same protection as their peers elsewhere because of “gaps” in the country’s labour laws, the global footwear giant has said in a report. “We...

Nike Lets The Air Out of Chinese Counterfeiters’ Wheels – AP

From AP via Business Report: Nike has won lawsuits against two Chinese shoemakers and the local operations of a French supermarket chain over alleged illegal copying of its Air Jordan logo, a court official said Tuesday. The Shanghai No. 2 Intermediate Court awarded Nike Inc., the world’s largest sports apparel company, a total of 350 […]

Designer meets his match in Nike – Liu Li

From China Daily: Nike did not plagiarize a Chinese designer’s “matchman” character in an advertisement, the Beijing High People’s Court ruled on Thursday. The final judgement on Zhu Zhiqiang‘s claim overturned a decision made by the Beijing No 1 Intermediate People’s Court in December 2004. “Nike is delighted by the favourable final verdict. This was […]

Made In China: Your Job – Bill Weir

From the second installment of the Good Morning America series “Made in China: Your Job, Your Future, Your Fortune“: The Nike plant in the Guangdong province is by no means a sweatshop. Overtime is limited to a 48-hour workweek, the company brings in a ton of rice a day to feed everyone, and the facilities […]

Nike ad kicks up fuss in China

Via Yahoo! News, from Reuters: “Infamous for pirating everything from watches to software — and Nike shoes — China doesn’t usually level copycat charges. But a Beijing court has ordered Nike to pay damages to a Chinese cartoonist who said his stick figure was copied in the footwear giant’s ads, local media reported on Thursday.”

China Bans Nike Commercial as Insult to National Dignity

From the Associated Press, via Washington Post: “China banned a Nike television commercial showing LeBron James battling a cartoon kung fu master, saying the ad insults national dignity. The commercial, titled ‘Chamber of Fear,’ was broadcast on local Chinese stations and on state television’s national sports channel before being pulled last month. It shows James, […]

How Nike Figured Out China

From Time Magazine: “The China market is finally for real. To the country’s new consumers, Western products mean one thing: status. ” “Americans have dreamed of penetrating the elusive China market since traders began peddling opium to Chinese addicts in exchange for tea and spices in the 19th century. War and communism conspired to keep […]

Chinese cartoonist sues Nike

A Chinese cartoonist, Zhu Zhiqiang, is suing Nike over the use of a figure that he says resembles his Little Match Man, which he drew in several Flash works. The full story is here. To see Zhu’s (aka Xiaoxiao) very entertaining work, see this page. The Nike Stickman ad can be viewed here.



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