From Mao to Microsoft: an American’s Chinese Odyssey

“When it comes to China, Sidney Rittenberg simply can’t resist a revolution.

In the 1940s, it was the Communists who had the best thing going. So he became the first U.S. citizen admitted to the Chinese Communist Party and served in the regime’s propaganda machine to promote the cause.

Today, it’s the capitalists’ turn, and the 83-year-old former cadre is a six-figure business consultant, helping the likes of Levi Strauss & Co. and Intel Corp. tap into a consumer revolution that Mao Tse-tung never would have imagined. ”

Read the whole story on LA Times here.

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