The three faces — English, American, African-American — press against one another in a sisterhood of pulchritude. They are the three graces, Est√©e Lauder’s iconic model trio. The reason you are feeling so lost in translation is that you are seeing them on posters screaming down Nanking Road, the Fifth Avenue of Shanghai. Such is the interface between the quintessential American cosmetics company and the land of Confucius and Mao.
Mary Tannen: Exporting Estée
Posted by Sophie Beach | May 1, 2005
Categories : Culture & the Arts,Society
Tags :advertising,cosmetics
