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Netizen Voices: Tactics of Deception and Trickery

Last October, Chinese media reported that pharmaceutical company America Citi Pharmacy Co. Ltd.’s was using their suggestive name in a fraudulent ad campaign—the Chinese and English names used by the company were very...

Profiting from Liu Xiang’s Defeat

A real estate company in Chengdu, Sichuan Province tried to profit from Liu Xiang’s failure at the London Olympics: SmartEyeView: This is an ad for a Chengdu real estate company. That was fast. Do you think Liu Xiang should sue?...

What the Chinese Want

In the Wall Street Journal, Tom Doctoroff, a China-based advertising executive and author of “What Chinese Want: Culture, Communism and China’s Modern Consumer,” gives his perspective on what Chinese consumers...

Super Bowl Tibet Ad Sparks Online Outrage

Group buying web service Groupon spent a reported $3 million on their ads during last night’s Super Bowl. One of the spots, however, provoked a mixture of outrage and disbelief from all sides of the Tibet issue....

Putting the Chinese in ‘Made in China’

An article in the New York Times Arts section looks at the nascent graphic design industry in China by profiling one designer who is hot in Beijing: Sitting in the Colibri Cafe (home of those pricey cupcakes) Mr. Liu seems to be...

The Power of Social Networking

An article in China International Business looks at the importance of social networking sites, including BBS forums, for companies looking to advertise to the Internet generation: In China especially, a company’s digital...

Online Advertising Gets Boost in China

From Wall Street Journal: Online advertising, which has gained traction in China in recent years, may be one of the few sectors to benefit from the country’s sharp economic slowdown, as companies here look for more...

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