From The New York Times, via International Herald Tribune:
When Yu Youjun, executive deputy governor of Hunan Province, had lunch at the Beverly Hills, California, home of Sumner Redstone, chairman of Viacom, in June, the two discussed co-productions for Viacom’s MTV International and Chinese companies, Redstone recalled.
Viacom, like many U.S. media companies, is already active in China: Its MTV Network is carried in 10 million homes in Guangdong Province and two-hour blocks of Nickelodeon cartoons like “CatDog” and “The Wild Thornberries” are beamed to more than 120 million homes on CCTV, a government-owned channel.