Selling in China? Which one is it? – David Lague
When Angela Feruglio, an advertising researcher, sat in last year on focus groups of young Chinese in Shanghai and Guangzhou as they were quizzed about consumer electronics, it was immediately clear that cities could be divided by desire.
In Shanghai, Feruglio said, all the participants wanted iPods and were strongly attracted to the best mobile phone with the most advanced features.
In Guangzhou, young consumers said it was important to have the latest mobile phone, but only if they had MP3 players. They saw no need to buy a phone and an iPod.