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What is Real Beauty in China?

Beauty products company Dove is taking their “Real Beauty” campaign to China. The campaign aims “to challenge beauty stereotypes and invite women to join a discussion about beauty.”  It has been rolled out in the USA, Canada,...

NCAA Moving into Chinese Market

The National Basketball Association earns about $50 million per year from China. And that point is not lost on University of Memphis men’s basketball coach, John Calipari, who hopes to one day cash in on the Chinese basketball...

China At The Crossroads – Jack Trout

Jack Trout is the originator of “positioning” and other important concepts in marketing strategy and he has more than 40 years of experience in advertising and marketing. Trout stated in his article that China should make products for itself instead of for someone else and China must consider taking what can be called the “branding […]

Cash for Journalists Skews Chinese Media – Jamil Anderlini and Mure Dickie

From Financial Times: HSBC and the China Charity Foundation celebrated a decade of working together last month, bringing in the global bank’s chairman and renting a room in the Great Hall of the People . Organisers of the event extended the charity to Chinese reporters: donating Rmb200 ($26.40, ‚Ǩ19.30, ¬£13) to each of those who […]

Female Weightlifters, Spanish Basketball Stars, and Kim Jong-il – Jacob Leibenluft

Slate looks into the sometimes unconventional methods Chinese sneaker companies have taken to market themselves as they compete against Nike and the other big players: With the world’s sneaker giants fixated on conquering East Asia, you’d think China’s domestic shoe producers might be feeling the pinch. But remarkably, local manufacturers have more than held their […]

The business of Chinese sports – Ralph Jennings

From Asia Times Online (link): About 40 sporting goods stores do business in a clump right outside the gates of the Wuhan Institute of Physical Education in the giant Yangtze River city’s college quarter. The mostly single-room stores on both sides of Luoyu Road, an arterial street in Wuhan, try to out-price one another on […]

NBA strikes marketing deal with China’s Haier – Reuters

From Reuters (link) The National Basketball Association on Monday said it has agreed to a marketing partnership with Chinese appliance maker Haier, part of the basketball league’s push to promote the sport in China. NBA Commissioner David Stern described the deal as a multiyear agreement but declined to provide specific time or financial details. The […]

The Little Red Book of Branding – Linda Tischler

From Fast Company: “Five years ago, the top-10 brands in China were American,” says Kevin Swanepoel, marketing and interactive director of the One Club, the international organization of advertising pros. “This year, the only American brand in the top 5 was Coke.” But brand-building is a slow game, and the creativity-quashing Cultural Revolution left the […]

Selling in China? Which one is it? – David Lague

From the International Herald Tribune: When Angela Feruglio, an advertising researcher, sat in last year on focus groups of young Chinese in Shanghai and Guangzhou as they were quizzed about consumer electronics, it was immediately clear that cities could be divided by desire. In Shanghai, Feruglio said, all the participants wanted iPods and were strongly […]

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