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What is Real Beauty in China?

Beauty products company Dove is taking their “Real Beauty” campaign to China. The campaign aims “to challenge beauty stereotypes and invite women to join a discussion about beauty.”  It has been rolled out in the USA, Canada,...

NCAA Moving into Chinese Market

The National Basketball Association earns about $50 million per year from China. And that point is not lost on University of Memphis men’s basketball coach, John Calipari, who hopes to one day cash in on the Chinese basketball...

China At The Crossroads – Jack Trout

Jack Trout is the originator of “positioning” and other important concepts in marketing strategy and he has more than 40 years of experience in advertising and marketing.
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