The following is an excerpt from an article appearing on the website of the Ministry of Information Industry (link) (translated by CDT):
On Feb. 21, the Ministry of Information Industry initiated the “Sunshine Green Internet Project” series of activities. Vice Minister Xi Guohua said in the kick-off meeting that the formal launch of the “Sunshine Green Internet Project,” which includes the promulgation of “Measures for the Management of Internet Email” and the formal establishment of the “Center for the Reporting of Email Cases,” is the Ministry’s key act to clean the Internet environment and to enforce Internet management, and is of great significance.
See also “China bans spam, puts text messages under tighter control” from AP (link):
China is cracking down on junk e-mail and “illegal” cellphone text messages, the official Xinhua News Agency said Tuesday.
A new regulation will ban sending e-mail advertisements to people without their permission, and all advertising e-mail must be titled “advertisement” or “AD,” the agency said.
It also said that cellphones must be registered under users’ real names and that text messaging will be controlled more tightly because of the spread of “illegal messages.”