Taking cover: Rolling Stone’s China launch a rock-solid hit – Geoffrey York

 Archives Rtgam Images 20060311 Wxstone0311 0311Stone330 From Globe and Mail (link):

magazine has launched its first China edition with a celebration of U.S. rebels ” and a cautiously sanitized portrait of their Chinese equivalents.

The former icon of U.S. counterculture journalism, now entering the global mainstream with 11 international editions, has softened its punches and muted its voices in a bid for Chinese respectability. The result is another victory for Beijing’s strategy of demanding political compliance from Western investors.

The Chinese debut of Rolling Stone, launched this month with 125,000 copies, is a tale of two oddly different magazines. Much of the edition, translated from the U.S. version, is an homage to what it hails as “trouble makers and renegades” such as the filmmakers Michael Moore and George Clooney, the rock star Bono, the writer Hunter S. Thompson and the anti-war protester Cindy Sheehan.

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