From China Daily (link):
Chinese cultural products should be further promoted to the international market to narrow China’s cultural trade deficit with other countries, top officials said.
Ding Wei, assistant minister of culture, described China’s deficit in international cultural trade as “huge” at yesterday’s press conference held by the State Council Information Office.
“Our statistics years ago showed that the ratio of imports of cultural products to exports was 10 to 1, and this ratio has only been enlarging in recent years,” he said.
See also UNESCO’s “Developing countries losing out in cultural trade,” which however lists China among the three major producers of cultural trade products, following US and UK.
