From Shanghai Daily (link):
AS part of its global branding strategy, Lenovo, the world’s No. 3 personal computer maker, will use world renowned football player Ronaldinho as its global brand representative.
Lenovo announced in Barcelona that it has signed a one-year deal with FC Barcelona football club to use Ronaldinho’s image to promote the Chinese firm’s brand in more than 100 countries and regions around the world.
Reluctant to reveal the contract’s price, Chen Shaopeng, general manager of Lenovo in China, admitted the price was relatively high but yet worth the cost. Lenovo will launch a series of promotion using Ronaldinho’s image in the global market.
