Brands Chase Beijing Games Boost

Big international brands like Adidas, Coca-Cola, McDonald’s, Kodak and VW are looking to the Beijing Olympics for gold and recognition. Chinese PC maker Lenovo is hopeful that the Olympics will help catapult their products into the global market. From the BBC:

“Brand awareness is our number one goal,” declares Alice Li Lan, Lenovo’s vice-president of Olympic marketing and head of brand communications on the mainland.

“The real return on investment from our Olympic sponsorship will be heightened awareness of Lenovo as an international computer company.”

The Games will be supported by more than 30,000 pieces of Lenovo equipment which it hopes will make a great impression on customers.

“Lenovo is well-known in China, and we are in the process of building recognition throughout much of the rest of the world,” says Ms Li Lan.


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