Ronaldinho named to promote Lenovo brand – Zhou Wenyue

From Shanghai Daily (link):

AS part of its global branding strategy, Lenovo, the world’s No. 3 personal computer maker, will use world renowned football player Ronaldinho as its global brand representative.

Lenovo announced in Barcelona that it has signed a one-year deal with FC Barcelona football club to use Ronaldinho’s image to promote the Chinese firm’s brand in more than 100 countries and regions around the world.

Reluctant to reveal the contract’s price, Chen Shaopeng, general manager of Lenovo in China, admitted the price was relatively high but yet worth the cost. Lenovo will launch a series of promotion using Ronaldinho’s image in the global market.

Categories :

Tags :

CDT EBOOKS

Subscribe to CDT

SUPPORT CDT

Google Ads 1

Giving Assistant

Google Ads 2

Anti-censorship Tools

Life Without Walls

Click on the image to download Firefly for circumvention

Open popup
X

Welcome back!

CDT is a non-profit media site, and we need your support. Your contribution will help us provide more translations, breaking news, and other content you love.