From the Los Angeles Times (link), with Q&A transcript:
Yang Yuanqing heads the world’s third-largest maker of personal computers. But few in the United States have ever heard of him – or his company, for that matter.
Lenovo Group aims to change that. Since the Chinese company bought IBM Corp.’s PC business last year for $1.25 billion, the company has moved quickly to establish itself as a global brand.
To that end, Lenovo signed on as the official computer sponsor of the 2006 Winter Olympics in Turin, Italy, and the 2008 Summer Olympics in Beijing.
See also – BusinessWeek’s analysis ” Lenovo’s Foreign Affairs“; – CNet’s “Lenovo, Microsoft extend partnership“; – PC magzine’s review of Lenovo 3000, the first Lenovo-branded desktop.