From China Word of Mouth Blog (link):
Last November, I wrote that Chinese ‘net stars like the Backdorm Boys were getting picked up by companies like Motorola to be spokespersons.
The trend continues. Not only have the Backdorm Boys picked up more steam recently, other stars have come into play.
1010job.com picked up JuHua Jie Jie (ËèäËä±ÂßêÂßê) (the William Hung for China) for a series of TVC’s earlier this year. You can see the video that made her a star here and two TVC’s here and here.
See also New forms of new media are in vogue by Raymond Zhou and Wang Zhuoqiong, Celebrity in China – Out of the Dorm
by Michael Zhao, and An unlikely Internet star is born by William Moss