China’s bosses join battle of the blogs – David Pan

From Asia Times:

Weblogs, or Internet diaries that allow individuals, groups or corporations to record their activities, thoughts or beliefs, providing a forum to allow site visitors to leave comments, have become increasingly popular among millions of ordinary Internet users in China. Now they are being joined by the bosses.

Not only have celebrities and movie stars set up their own to boost their reputation and fame, but some savvy business people have also opened Web diaries to promote the image of their companies and products. And many of the business people’s blogs are as popular as, if not more popular than, the ones run by celebrities. Now even the police are beginning to make use of this new medium to communicate with the public. [Full text]


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