According to research by Ipsos Insight, the mean number of hours spent online in China (17.9 in one month) surpasses all other countries.
Porter Erisman, VP for Chinese trading website Alibaba says: "The internet is at the core of community. If you look at online communities in the West... in China it's like that but on steroids. The culture is incredibly social and people always want to be connected to friends and family.
"People absorb new technologies so quickly. In China a few years ago not only did you not have Auto Trader magazine, you didn't have autos [but now China has both]. So everything in China leaps to the next level very quickly." [Full text]