From Beijing Review:
Project 2049 was first proposed in 1999, when the country celebrated the 50th birthday of the New China. The China Association for Science and Technology (CAST) put forward a suggestion to the Chinese Government for Project 2049. After receiving government approval in April 2002, the project was officially launched in October 2003. The recently released outline is the first document of Project 2049, which includes details of major objectives and measures in the following 15 years.
Two targets are included in the outline of Project 2049: By 2010, science literacy levels of citizens are expected to have reached that of major developed countries in the 1980s; and by 2020, the overall achievements should be at the level of major developed countries in the early 21st century.
The outline mainly targets four groups of people: children, farmers, urban laborers and government officials and civil servants. [Full Text]
See also Project 2061 by American Association for the Advancement of Science