Fox to Push Authentic DVDs In China to Fight Piracy – Mure Dickie

From Financial Times:

The home entertainment arm of News Corp film studio Twentieth Century Fox will on Monday announce a distribution partnership with China’s biggest legitimate producer, Zoke Culture Group.

The deal marks the first serious effort by Twentieth Century Fox Home Entertainment to sell its DVDs in China, a large and fast-growing market for western films but one dominated by providers of low-cost pirated discs.

Fox’s decision to work through Zoke signals a new willingness to adjust the high-price, slow-release model that it and other studios use to sell DVDs in major markets such as the US, Europe and Japan.[Full Text]

-Also read the news story from The Wall Street Journal

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