Ballyhoo of Broadway Shuffles Off to … China – Campbell Robertson

From the New York Times:

King190Next week the Nederlanders, one of the big three Broadway theater owners, are planning to announce the details of a new company they have formed that, among other things, will present and market tours and live entertainment in China. But the entry of the Nederlanders into the Asian market is only the latest sign of how sizzling it has become.

“The Broadway brand is very hot to them,” said Simone Genatt, one of the creators of Broadway Asia Entertainment, a company that produces and presents tours in Asia. “There are a lot of theaters going up across mainland China.” [Full text]

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