The Growing Chinese Love Affair with the Internet – Mark Sweney

pda: the digital content blog on The Guardian website writes about a new study of habits of Internet users in China and the U.S.:

While 61% of the Chinese respondents, who had an average age of just over 20, agreed with the statement “I have a parallel life online”, only 13% of Americans said the same.

And as for the blog revolution just 16% of American respondents said they were regular visitors; compared to huge popularity among young Chinese web users with over 50% stating they are regular visitors to blogs.

The study found that the biggest blog readers are young Chinese women – 55% compared to 49% of men. [Full text]


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