pda: the digital content blog on The Guardian website writes about a new study of habits of Internet users in China and the U.S.:
While 61% of the Chinese respondents, who had an average age of just over 20, agreed with the statement “I have a parallel life online”, only 13% of Americans said the same.
And as for the blog revolution just 16% of American respondents said they were regular visitors; compared to huge popularity among young Chinese web users with over 50% stating they are regular visitors to blogs.
The study found that the biggest blog readers are young Chinese women – 55% compared to 49% of men. [Full text]