China Tries to Export Culture as Influence Increases

From NPR:

As China’s influence steadily expands around the globe, the country faces the public relations challenge of ensuring that the rest of the world sees it in a favorable light. China hopes to accomplish this goal through the use of “soft power” by exporting its culture.

One facet of China’s effort to win support centers on the ancient philosopher Confucius, who has become something of a Chinese brand. The country has opened hundreds of schools worldwide bearing his name to teach Chinese culture and language.

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