Tibet Backers Show China Value of P.R.

Among the many lessons that can be learned from recent events in Tibet, the Chinese government has a lot to learn about the value of a good machine, according to the New York Times:

For all its business success and military power, China is still something of a naïf when it comes to Western-style public relations. In many ways, China is facing the same challenge that companies like Philip Morris and Wal-Mart have in recent years as protesters and union activists have grown increasingly sophisticated in delivering their message.

“Our voice cannot be heard,” said Wenqi Gao, spokesman for China’s consulate in New York. “We have to improve our image.”

The Tibet groups, though, have courted the media. “The approach these groups have is spectacular in terms of public relations,” said Richard Funess, president of Ruder Finn Americas, a public relations firm.

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