Romney Says Olympic Sponsors Are Concerned about Their Brand Images

Jayshree Bajoria interviewed Mitt Romney on the Council for Foreign Relations website:

While China wanted to use the 2008 Beijing Olympics as its coming-out , so far the event has been used by to protest China’s poor record over issues ranging from human rights to the . Republican Mitt Romney, the former governor of Massachusetts, who also served as president and CEO of the organizing committee for the Salt Lake Winter Olympics in 2002, says China should take some action that would “signal to the world that they, as a government, are willing to listen to the concerns of the world, and at the same time recognize the interests of their local .” Romney says companies sponsoring the Beijing Olympics are very concerned that what they hoped would be a positive experience for their brand could become a negative experience. But even as these corporations show their human rights concerns publicly, and privately encourage China to take correct action, “financially, they’re locked in.”

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