The Internet has become a spectacle in the Chinese society. In the last ten years China’s Internet has grown from a marginal industry to a mainstream and still continues to gain ground in the society. It started from scratch on a non-existent market and seems to be expanding to the limitless.
The population of Internet users has kept rising. By June 30, 2004, there were 87 million Internet users in China. The number topped 90 million by the yearend.
The Internet sector is also regarded as the industry in China that merges into the international market most closely. It has changed the life of many Chinese people.
For young professionals in big cities, Internet is their life style. Therefore, diversity has developed for the model of Internet business which used to be simplistic.