What happens when businesses are driven not just by maximizing profits for their shareholders, but also by benefiting the wider community and environment in which they operate? Sparks fly. Amazing feats are achieved in local communities, factories, businesses, and even nations…
Today, China is probably more integrated into the international community than at any point in its history, and the competitive economic landscape is changing rapidly. For multinational companies that take social and environmental responsibilities seriously, unprecedented opportunities abound for them to turn the corporate social responsibility (CSR) fad into a real opportunity for social change.
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