It is more than 7,000 miles from New York’s various corporate headquarters to the skyscrapers of Shanghai, but the workings of media companies like Time Warner and NBC Universal loom large in the mind of Li Ruigang.
Mr. Li runs the Shanghai Media Group, a budding Chinese conglomerate with a striking number of tentacles in media and entertainment and a thirst for partnerships with foreign companies chasing the dream of Chinese fortunes.
MTV Networks, VNU, CNBC, Universal Music Group, Sony, Discovery Communications and the National Basketball Association are just some of the companies that are in business with SMG, as the company is known…
The wide scope of its activities and the pace with which Mr. Li, 38, has sought out Western partners in less than four years have established him as a favored ally for companies that have been laboring to crack China’s vast market.
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