Toyota to sell China cheapies – Dominic O’Connel

From Times Online (link)

Toyota is planning to extend its dominance of the world car market with a range of low-cost vehicles aimed at emerging markets such as China, India and Brazil.

Tokuichi Uranishi, the head of Toyota’s operations outside Japan, told The Sunday Times that the company had initiated a “serious project” on low-cost cars, with a decision on whether to proceed expected in a year.

A positive decision would result in a “quantum leap” in Toyota’s total production, he said. Toyota is expected to leapfrog General Motors this year to become the world’s biggest carmaker, with forecast sales of almost 9m cars.

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