China’s middle-class going for total makeovers – AFP

From AFP via China Daily:

Image is everything in modern China and in a drab-looking office in the capital, a steady stream of housewives, single women and even men file through its door daily to seek a complete makeover.

Now with more money, the influx of foreign brands and homemade copycat designs, as well as the rise in appearance-demanding jobs with multinational firms, people are aspiring to higher standards.

“The biggest problem in China is people don’t know how to make themselves look pretty, unlike in Japan where ideas about beauty are already very sophisticated,” says Tina Qin, a self-employed consultant. [Full Text]



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