Chinese BBStars appeal to commercial trend – Sam Flemming

backdorm boys.jpg From China Daily:

Last November, Chinese ‘net stars like the Backdorm Boys (ÂêéËàçÁî∑Áîü)were getting picked up by companies like Motorola to be spokespersons. picked up JuHua Jie Jie (ËèäËä±ÂßêÂßêÔºâthe William Hung for China) for a series of TVC’s earlier this year. You can see the video that made her a star here and two TVC’s here and here.

Interestingly, one of the earliest net stars, Fu Rong Jie Jie(芙蓉姐姐), never made the cross over to significant commercial success.[full text]

The Backdorm Boys’ video via Google Video: As long as you love me; more videos via What Tian Has Learnt Blog.


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