For Olympics, China’s Marketers Are Showing Their Pride – Stuart Elliott

The New York Times writes about advertising agencies competing for Olympic glory in Beijing:

14Adco.600.1…The coming Games in Beijing, now less than nine months away, promise to be an important moment for Madison Avenue, if not for furthering understanding among nations. The billions of dollars that will be spent on Olympics-related advertising ” directly by sponsors, and indirectly by marketers seeking to bask in the reflected glow ” could smooth the bumpy ride the advertising industry is now enduring.

With fears that the tumult in the American economy may lead marketers to cut budgets for next year, the Olympic campaigns could make the forecasts of growth in global ad spending in 2008 come true. [Full text]

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