How to do Propaganda Work with Foreigners – David Cowhig

China analyst David Cowhig wrote the following summary of a 2003 Red Flag Publishing House book, “Practical Manual for Party Propaganda Work, New Edition“, [Xinbian Dange Xuanchuan Gongzuo Shiyong Shouce] edited by Zhao Guoliang and Zheng Yuyan (in Chinese):

The book is a political view on propaganda towards foreigners. The foreword is by Hu Jintao.

There are two pages about doing propaganda work for foreigners.

The advice:

— Speak simply, oversimplify if necessary. Deliver a message easiest for the foreigner to receive. This will vary according to what country or region they are from.

— Never use slogans. Propaganda with foreigners should be less direct than domestic propaganda. Present facts, let them draw their own conclusions

— Arrange interviews for friendly foreign journalists

— Through Xinhua if appropriate, arrange for articles by Chinese to be published by foreign media

— When scheduling tour groups, strive to arrange a schedule that will give the best impression of China. When these people return to their countries, they can help form a positive impression of China in the minds of the people of the world.

— Attend to programs shown on the television systems of hotels frequented by foreigners so that a positive impression of China will be given.

— Arrange for tour guides and interpreters to subscribe to PRC foreign language publications.


Subscribe to CDT


Browsers Unbounded by Lantern

Now, you can combat internet censorship in a new way: by toggling the switch below while browsing China Digital Times, you can provide a secure "bridge" for people who want to freely access information. This open-source project is powered by Lantern, know more about this project.

Google Ads 1

Giving Assistant

Google Ads 2

Anti-censorship Tools

Life Without Walls

Click on the image to download Firefly for circumvention

Open popup

Welcome back!

CDT is a non-profit media site, and we need your support. Your contribution will help us provide more translations, breaking news, and other content you love.